iSee Taiwan Foundation to Sponsor 2015 Taipei 101 New Year Firework Show Showing the beauty of Taiwan to the world
iSee Taiwan Foundation to Sponsor 2015 Taipei 101 New Year Firework Show Showing the beauty of Taiwan to the world

iSee Taiwan Foundation today announced to be the exclusive sponsor of the 2015 Taipei 101 New Year Firework show, with emphasis on “2015 iSee Taiwan, Cherish Taiwan” as its theme this year. This event is meant to motivate everyone to participate in cherishing Taiwan, letting its beauty reach the eyes of the world.

  • By iSee Taiwan
  • Dec. 23 2014

iSee Taiwan Foundation today announced to be the exclusive sponsor of the 2015 Taipei 101 New Year Firework show, with emphasis on “2015 iSee Taiwan, Cherish Taiwan” as its theme this year. This event is meant to motivate everyone to participate in cherishing Taiwan, letting its beauty reach the eyes of the world.

iSee Taiwan Foundation aims to integrate culture, tourism, and innovation to realize its mission in promoting the beauty of Taiwan to the world. Thus, the Foundation decided to sponsor this year’s Taipei 101 New Year Firework show as it is not only a world renowned spectacle but it is also an important time for Taiwan to voice its message and show its spirit to the world. Audrey Yang (楊媛媛), iSee Taiwan Foundation Executive Director stated, “iSee Taiwan Foundation’s vision is to become an essential portal for the world to see Taiwan.” The New Year Firework show is an exciting event that people in Taiwan look forward to every year, and most important of all, the firework show is an opportunity for Taiwan to convey meaningful messages to the world.

Yang pointed out that Taiwan is a lovely place with friendly people, there are many wonderful parts of Taiwan worth showing to the world. We should try our best to cherish our land first, so that many international visitors will be attracted to this beautiful island, experiencing the beauty of our culture. Yang further stated that, “‘iSee Taiwan, Cherish Taiwan” is the key message that iSee Taiwan Foundation wants to convey this year. Starting from today, let us make Taiwan a better place and draw the eyes of the world.

In the press conference during which the sponsorship was announced, Christina Sung (宋文琪), Taipei 101 Chairwoman said, “Taipei 101 New Year Firework show has encouraged the world trend of skyscraper firework shows ever since the first event was organized a decade ago. As an international landmark, Sung said, it is always TAIPEI 101’s top priority to introduce Taiwan to the world, and bring up the beauty of the island, as well as its soft power and cultural virtue for all to see, while the end goal of marketing can be achieved. “I’m rather glad to have a partner like iSee Taiwan Foundation. I believe that it will be just the beginning, and, together, I also believe that we shall have more opportunities to contribute ourselves to do something for our motherland in the future”.

iSee Taiwan Foundation focuses on discovering, integrating, marketing Taiwan’s cultural values and designing services based on those elements to attract visitors to experience and see the beauty of Taiwan. The Foundation has designed a cherishing Taiwan program for 2015, and thus by designating “2015 iSee Taiwan, Cherish Taiwan” as the theme for this year’s New Year firework show, the Foundation hopes to set this as a start point for the program. Through the impressive display of fireworks, the exquisite culture of Taiwan will be displayed to the world, showing the world the beauty of Taiwan!

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