iSee Taiwan
Innovative Arts Theatre
- The Stars

iSee Taiwan
Innovative Arts Theatre
- The Stars

#Global Marketing

The iSee Taiwan Foundation Innovative Arts Theatre (IAT) made its debut public performance, The Stars, on September 5, 2015 at the Sun Yat-sen Memorial Hall. The creative ingenuity focuses on Taiwan's culture and art, but also serves to promote tourism. The performance fully conveys the Foundation's hope that Taiwan's exquisite cultural performances and innovative art can resonate throughout Taiwan and the world.

  • By iSee Taiwan
  • Sep. 05 2015

2,500 local and foreign audiences witnessed the Taiwan’s new tourism energy displayed in the new form of Taiwan’s performing arts.

The iSee Taiwan Foundation Innovative Arts Theatre (IAT) made its debut public performance, The Stars, on September 5, 2015 at the Sun Yat-sen Memorial Hall. The creative ingenuity focuses on Taiwan’s culture and art, but also serves to promote tourism. The performance fully conveys the Foundation’s hope that Taiwan’s exquisite cultural performances and innovative art can resonate throughout Taiwan and the world.  

Ground shaking performance by the Ten Drums Percussion Group where the drums echo the resounding roars of earthquakes.

The IAT features iSee Taiwan Foundation’s brand-new blended performances that are characterized by the integration of 3 characteristics of diverse troupes, cultures and stories featuring tastes, and pop elements for public closeness and identification, thereby portraying diversity yet unique integration of theater, music, art and performance.

The Taiwu Elementary School Folks Singers singing songs of thanksgiving and blessing for the birth of a new life.

The IAT made its debut with The Stars, which integrates the most popular contemporary cross time and space love theme. The performance featured Director Chris Tseng, who is well experienced in Broadway performances in the US, Wen-ling Chang, who produced major concerts such as the Super Band World Tour and the Rocks Record 30th Anniversary Tour. Moreover, Breeze Girl Yvonne Liang, the latest Taiwanese pop queen, and, Coke Lee, “Prince” of celebrity soaps, played the leading lady and the leading man in the perform, respectively.

Love is like Tai Chi, with hardness and softness blending into a long lasting stream ─ Wu Tai Chi. The show was performed by Man-Yuan Fan and Chuang Yu-ye.

With drama drawing into performance, and art led in by drama, Taiwan’s 6 outstanding performing groups– The Ten Drums Percussion Group, The Diabolo Dance Theatre, The Lan Yang Dancers, The Taiwu Elementary School Folks Singers, Man-yun Fan’s Wuchu Tai Chi and Fervor Troupe– are distinctive yet ingeniously connected.

The Diabolo Dance Theatre Bell depicts a sky full of stars to symbolize happiness and hope.

In addition, the Foundation has created a splendid VIP mingle room for Golden Key guests. The design combines Chinese style and international trends woven throughout with the purple theme color of The Stars. The space is divided into a camera area and a conversation lounge. Guest activities are photographed in the camera area, followed by socializing in the conversation lounge. A variety of customized Taiwanese snacks, such as savory caozaiguo herb snacks and mung bean cakes are offered as convenient finger food. In consideration of dietary restriction among foreign guests, Halal food is also offered. The mingle room is designed for the privacy for guests, and the space is both elegant and secluded to afford opportunities for guests from different professions to interact. 

Using English language narration throughout the entire show, the Foundation invited The stage is designed using the Magpie Bridge as theme, and offers live broadcast with English subtitles for the convenience of foreign audience.

The premiere attracted many prominent guests from public and private sectors. Guests from all walks of life, such as the Deputy Minister of Culture Vicki Chiu, New Kinpo Group Chairperson Sheng-Hsiung Hsu, National Culture and Arts Foundation Chair of Board, Stan Shih, Mandarin Florist Director Sarah Chen, dignitaries from second generation art and business communities, and ambassadors and representatives from almost 20 countries, gathered to experience the vitality of Taiwan’s exquisite Innovative Art.

VIP guests from different fields socializing happily in the Mingle Room.
Elegantly presented finger food such as caozaiguo, mung bean cakes and other special Taiwanese snacks are offered in the Mingle Room.

The Stars attracted wide public attention and is supported by well-known domestic and international brands, including the co-sponsorship by Breeze Group and China Trust and the enthusiastic participation of companies such as Accessorize, Carnival, Ferrarelle Sparkling Water, Farah , HTC, Huang Shu Chi, Hush Puppies, Manoush, Nautica, SEIKO Watch and Sunny Hills, making Taiwan’s exquisite cultural performances a success!

To promote The Stars to foreign visitors, the Foundation invested resources for wide publicity at  the airport in Hong Kong, Taipei 101, buses and subway light boxes, and jointly promoted cultural tourism with more than 10 well-known five-star hotels and inbound travel agencies. The multi-pronged publicity strategy generated a fervor demand for tickets, resulting in demand  outpacing supply. Even US and Spain visitors called the Foundation for tickets, which shows that the exquisite cultural experience promoted by IAT is highly attractive option for foreign visitors in Taiwan.