iSee Taiwan Foundation Steps into Singapore to Introduce Taiwan to the World. Melding Taiwan's Gastronomy and Culture with Global Design Expertise, ushering in a New Era for the Knowledge Service Industry.

▋Discovering Taiwan's Unique Value, Creating an Intensive Knowledge-Based Service Industry

The iSee Taiwan Foundation has long championed Taiwan's unique cultural and geographic identity. Mr. Chen emphasized that while "culture" may sound abstract, it is in fact something people interact with daily, often without realizing it.

For this reason, the Foundation has chosen to focus on gastronomy—a universal element of everyday life—as a primary cultural expression. By integrating culinary traditions with innovative design, Taiwan's food can embody both exceptional quality and cultural richness. Through collaborations with international enterprises, starting with culinary culture, the Foundation hopes to foster deeper global appreciation for Taiwan's refined cultural identity.

▏The iSee Taiwan Foundation was invited to deliver the opening keynote at the 40th anniversary of DBCS, Chief Executive Don Chen delivered "Taiwan's Journey as an Economic Powerhouse Through Design," urging Asian enterprises to advance the knowledge service industry. （Photo by：DBCS）

▋Design × Social Good: From Local Initiative to Global Stage

Design-driven value enhancement lies at the heart of the Foundation's strategy to elevate products and services. In his speech, Mr. Chen traced the Foundation's track record in promoting knowledge-intensive service innovation:

‧Supporting the establishment of the Service Science Society of Taiwan (2011)

‧Hosting Taiwan's first stage-based experiential showcase

‧Hosting cross-cultural gastronomy forums, invited 50 Best and Madrid Fusion

‧Launching the iSee Design platform (2015), partnering with global organizations including the World Design Organization (WDO) and DBCS to create a network of 40 art and design associations across five continents

Guided by its four pillars—discovery, integration, marketing, and service—the Foundation promotes Taiwan's diverse food culture to the world. By combining local traditions with global design perspectives, it creates products and experiences that showcase Taiwan's creativity and invite international audiences to engage with its culture firsthand.

With the "iSee Taiwan Signature" project as an example, the Foundation found inspiration in the globally familiar concept of fruit jams and carefully selected premium guavas and lemons grown by small-scale Taiwan farmers. These are then blended with fragrant roses and jasmine flowers cultivated through natural farming methods to create distinctive jams that not only capture the vibrant flavors of Taiwan's fruits but also elevate their value through thoughtful design and packaging. iSee Taiwan Signature jams reflect the essence of Taiwan's agricultural heritage and cultural depth, offering a refined taste of the island and its culture to the world.

▏Mr. Don Chen, Chief Executive of the iSee Taiwan Foundation shared that by integrating culinary traditions and design power, Taiwan can elevate the knowledge service industry value chain.（Photo by：DBCS）

▋From Taiwan to Singapore, From Asia to the World: Co-creating the Future of Knowledge Service and the Experience Economy

By using Singapore as a gateway, the iSee Taiwan Foundation is spearheading a cultural initiative that bridges Taiwan with Asia and beyond. Through cross-disciplinary collaborations in design and culture, it aims to strengthen the value of knowledge-based services and create culturally distinctive products with global resonance.

With a firm belief in the power of regional synergy, the Foundation seeks to highlight the unique vitality and high value of Asia's cultural and creative industries amid the wave of global economic transformation.

▏As a core member of the ProFederal platform, the iSee Taiwan Foundation Chief Executive Don Chen joins distinguished leaders from hundreds of Asian enterprises and design organizations at the DBCS 40th Anniversary Forum.（Photo by：DBCS）